Substantive & Smart

Branding and editorial design crafted with love

Danny Gugger // Designer

Danny Gugger // Designer


Our Philosophy

Nuanced brand identities

The gap between a brand and the people/person behind that brand has gradually diminished. A brand must act, think, and communicate with personality. It must surprise, delight, and woo. We believe creating robust, flexible brand identities opens the door to connecting with people in an emotionally diverse way. Instead of shouting the same message over and over with just a logo, we prefer to create brands that can adapt easily and connect with emotional depth——like a cult novel rather than a dictionary. 



What we do

Brand Identities
Brand Strategy
Website Design
Editorial Design
Social Media


We believe healthy relationships and collaboration are the keys to good design. If you'd like to partner with us on a project, drop us a line and we'll hop on a call or meet you for drinks.