Deciduous

Surf Point Foundation

Brand Identity

A place for artists. Founded with the visionary support of arts patron Mary-Leigh Smart and artist Beverly Hallam, and located on the coast of Maine, Surf Point Foundation is an inclusive residency program for visual artists and other professionals in the field. We worked with them to create an identity that appealed to prospective artist residents, donors, board members, and the local art community. Using the iconic profile of the house, we created a logo that visualizes the safety found within it’s fortress-like walls, and the open possibilities created by the negative space.

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